|
It is hard to define a connection – it is a feeling, a moment in time, a glance, a card, a really good talk over coffee. People connect with each other every single day. We perform random acts of kindness for complete strangers. We struggle to understand our own flesh and blood. We attempt to bridge the generation gap. As consumers, we are individual as the connections we make. Do you send flowers or chocolates for a broken heart? Do you choose funny or sentimental greeting cards? The Connections Barometer tracks the way we connect with one another and tracks the behaviors of consumers, specifically on how they connect with one another across different demographic audiences (men, women, teens), geographic regions and between life-stages and generations. | ||